As 2024 winds down, we wanted to take a moment to share some updates from Second Nature and give you a glimpse at what’s ahead in 2025. It’s been a big year of growth and setting the stage for the next chapter, which we can’t wait to share more about in the coming months.
Here’s a quick 4-minute video detailing everything. Or feel free to read the update below:
What’s in the video?
- Team investment for customer success: Growth on product and support to ship more benefits and help serve your business.
- Personalized RBP Profile Pages: Showcase your benefits with personalized pages tailored to help you market your RBP to residents.
- Custom RBP Explainer Videos: Customize a video that matches your RBP offering and answers the question, “What is an RBP?”
- Collaboration Opportunities: Share your ideas and insights with our product team to help shape the future of Second Nature's offerings.
- The Future of Resident Experience: A glimpse into 2025 when Second Nature evolves into a Resident Experience Platform
Personalized RBP Profile Pages
We’ve heard your requests for more tools to help property managers market RBPs to residents, and we’re excited to introduce RBP Profile Pages! These customizable pages are designed to detail the benefits of your specific Resident Benefits Package. Easy to link or embed on your website, they provide clear expectations and highlight the value of your services.
Example of an RBP Profile Page
Please submit this form if you'd like us to create this marketing asset. Our team will customize your page within five business days and share it with you for edits and feedback. We can then share instructions on how to add this to your website.
Custom RBP Explainer Videos
In addition to RBP profile pages, we also created custom RBP explainer videos. Each video is tailored to your specific RBP offering, so you only show what you provide to your residents.
Here’s an example of an RPB video that can then be trimmed and altered to match your RBP offering:
To get your custom RBP explainer video, use the same form to claim your RBP Profile Page. We'll then embed your tailored video directly onto your RBP profile page and share the video embed code for you to add anywhere else on your website.
Collaboration Opportunities
At Second Nature, we believe the best products are built in collaboration with the people who use them daily. That’s why we’re inviting you to work directly with our product team.
You’ll have the opportunity to preview new ideas, share feedback on upcoming features, and help influence the tools that make managing properties easier and more efficient. Your insights drive our innovation, and we can’t wait to create with you. Fill out this form for an opportunity to connect with our product team to help co-build the future of resident experience.
The Future of Resident Experience
As we move into the next year, we’re focused on closing the “experience gap” in renting—the disconnect between modern consumer expectations and outdated rental processes. Our Resident Experience Platform is designed to make renting seamless, transparent, and personalized, turning what’s often a transactional process into a positive experience for residents.
By rethinking everything from onboarding to communication, we’re empowering property managers to deliver the convenience and clarity that today’s residents expect. Together, we can set new standards for the rental experience and make 2025 a breakthrough year.
Here’s to What’s Next
This is just the beginning. You’ll be hearing more from us in the coming months as we work on elevating the resident experience together. We’re so grateful to have you as a partner on this journey, and we can’t wait to see what we’ll accomplish together in 2025.
Let’s make it a year to remember!
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