What kind of impact will AI make on property management, and the industry as a whole? Are you afraid you might be left behind? Do you want to get started but think the bar is just too high?
In this episode, we further explore the practical world of AI and how it's transforming the property management industry. Laura MacMinn talks with Wolfgang Croskey (The Perfect Tenant) as he shares insights on the top 2-3 areas where PMs can implement AI right now, along with specific AI programs that are available today. We discuss how PMs can use AI well and the mistakes they should avoid when implementing AI solutions. We also explore predictions about how AI will become more useful in specific areas of the industry.
Tune in to learn how AI can help you achieve a triple win in property management.
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Hosted by Laura Mac
Featuring Wolfgang Croskey
Produced by Andrew Smallwood, Laura Mac, Carol Housel, and Alec Lower
Edited by Isaac Balachandran
Related: Check out the other property management podcasts we recommend for single-family property managers.
Episode Transcript:
Laura Mac
Hello, professional property managers. Welcome to the Triple Win Property Management Podcast. I am your co-host, Laura Mac. And as promised, this episode is going to be AI action packed. So we got back on the phone with Wolfgang Croskey and asked him to just share as much as he could about where he's using AI right now. Predictions for the future. You'll find a long list of tools that you'll be able to dive right into and get lost in. I know I did. So without further ado, please enjoy this episode with Wolfgang Croskey. So jumping in. Let's talk about the other places that right now PMs can use AI.
Wolfgang Croskey
Absolutely. So, you know, and in all transparency, it's I guess it really depends on your definition of AI. And during that webinar I learned some things, you know, because to me, any time the computer does something really cool, it's AI, like, you know, whether it's learning and doing, I just call it AI. So I'm going to still work from that definition because I think that's where a lot of property managers come from is we understand that like Zapier and Automations is maybe in that gray area, whether somebody wants to consider that AI or not. So I don't know if every example I'm going to give is at an academic level considered AI. So now that we’ve thrown that out there, it’s out there. So the marketing in the copy, I think, is you need to start that right now. Like, there's no reason not to to do that. Nobody expects a property manager to be mighty in word and to be a great writer. That's not why they come to our business. Because we write well. So I'm not saying turn out garbage, but save time and have, you know, have a service an AI tool, ChatGPT or there's Jasper. There's quite a few. Let them write the copy and even if you don't use it 100%, it saves you a lot of time in that brainstorming, you know, period. It saves you. It actually can create new ideas because as you put in one thing, for example, write me a 700 word blog post on how to collect late rent. And once you see that blogpost, you're like, Oh, well, what about this? Ask the question and then I'll send you now have maybe lots of articles, etc. So that is the area I think is number one. Is that content, the website, copy, etc. Number two is somewhat similar, but a lot of the communication that we do is based off of templates, you know, either emails or text messages. Well, imagine that you have a process and at certain touchpoints the owner receives an email totally, you know, automated. You didn't really do anything. Maybe it's pulling in some data. You know, if you're using a tool like Lead Simple, it's pulling in your data. And so now it's somewhat customized in that message. But at the end of the day, it's still a templated email. Well, you have a client who's with you, let's say ten years, and they receive that same email template three times a year, times ten years, probably after the third time, they're going to stop reading it and it's going to be boring. So maybe once a year, take your template, throw it into one of these eight tools and say, Hey, can you rewrite this? And so now you this kind of freshening up, you could say, Hey, could you rewrite this? But with a more friendly tone or add some comedy to it or different things. And so now each year your message, the point of the message is the same, but you're kind of making it new and exciting. And I can only imagine as an owner, especially if the owner has, let's say, ten properties. So now the odds of them getting those different talk trigger emails is higher. That's got to be so boring. I mean, most people don't read their emails anyways, so you might as well have some fun with it. Maybe you say, Hey, this year we want all the templates of our emails to be in the tone of Snoop Dog. You may laugh, but you could do that, right? Or this year we want all of our emails to be in the tone of Jack Sparrow from, you know, Pirates of the Caribbean. That would be awesome. It would separate your company. And if you think about email newsletters that you subscribe to, what are the ones that are more memorable? I think they usually have some comedy or they really have a tone to them. That's something that we're working on right now, is using the ChatGPT specifically to help us just make our templates more engaging and more exciting. The other tool, and this is whether you want to consider AI or not, is Grammarly. For those companies that are using remote team members. And even if you're not using remote team members, Grammarly on the paid level is a game changer. Because what you can do as a company, you can establish what is the tone of communication for your company. You want it super serious and academic. Do you want it funny or casual? You can create all those rules and then as you're writing and it's not just email, I mean, it integrates itself into your, you know, web browser, whether you're using Google Docs or whatever, it's in there. It integrates into all of your tools. So even like if you're using Lead Simple or if you're using, you know, Asana or whatever, it's in there. You can have it on your mobile device. So anywhere you're writing it is making the suggestions and not just to make it grammatically correct, but hey, this message may be interpreted as being too serious or this message may be interpreted as being too direct. Here's some recommendations. That's huge. So if you're I've heard people say, well, I don't know about having a remote team member interface with the public because I don't want people to know they're not from America. I think that's a dumb thought to begin with. But if that's your thought, whatever. A tool like Grammarly can really help.
Laura Mac
It's almost going to be old school to say, okay, I got an email, I'm fired up about it. I wrote the reply and I'm going to sleep on it, but you don't need to sleep on it anymore. Put it in Grammarly or throw it in ChatGPT and say rewrite this with a friendly tone or more professional or whatever it might be, you know.
Wolfgang Croskey
Well, and not only that, but using Zapier, you can have your emails, go to ChatGPT first and then make a recommendation and you could just say send or you could. It's a little bit more complex in how I'm describing it, but it is definitely something that the everyday Zapier user can totally do. You can then have it start on, you can have it say on every email or you know, if you set a filter, say every email from like sometimes you just have those clients that intimidate you, right? They're either smarter than you or they're more aggressive or you're just like, Oh, well, say, have a filter. Every email that comes from Wolf, so to speak, ChatGPT make it a response that's friendly and then save it in my drafts and I'll see if it works or not.
Laura Mac
Wow. So you've mentioned. Okay, so chatbots. We're good. We get it. You mentioned Jasper, which it seems like that might be an alternative if you make it into.
Wolfgang Croskey
It's a paid alternative that typically just came out with their plus, which is 20 bucks a month and basically it gives you priority traffic. So you're never going to get this. Sorry, our servers are busy and it does work quicker. So obviously they're going to monetize that. I went to I mean, at 20 bucks a month, it's still a phenomenal tool. But there's Jasper, there's if you're wanting to get into tools that aren't around written communication, but video communication, there's one called Synthesia and it's amazing. So, right now, any video that you see on the Internet, unless you are present, you can't trust it. I mean, so basically, it has this whole library of AI people and you can drop your script and the person starts saying it, but it doesn't sound, you know, robotic. I mean, the person's moving the mouse is matching the audio. I mean, it's unbelievable. So building training, if you're not wanting to be on the camera and, you know, putting out videos on YouTube or on your website that talk about, you know, hey, welcome to our website, our property management company, blah, and then having short little videos for this is how we screen tenants, This is how we collect rent, whatever. You can just you can have ChatGP,T create the script, then throw it in Synthesia. It creates an awesome video and you're done editing it. Upload it to the website and it's a totally refresh just outlook and Synthesia will pick a language. So now you can have your videos in whatever language you want.
Laura Mac
Wow.
Wolfgang Croskey
I mean, it's a great tool. Another one, another tool. Again, I don't know if some people would consider this a AI or not, but.
Laura Mac
Yeah, let's let's get into it.
Wolfgang Croskey
There's a lot of tools out there that help you schedule your appointments, right? There's Calendly, there’s Google. I mean, everybody has a scheduling app. The biggest problem with all of them is the concept of priority, right? They simply just look at free and busy time. Oh, this person wants 30 minutes. Let me find the next open spot for 30 minutes and plug them in there. Well, let's say, Laura, you want an hour with me, and if I didn't manually intervene, you actually probably wouldn't be able to get the hour for like two weeks, because to find an hour spot, it's not going to happen. But I want to give you a priority. So I had to override my calendar. So, you know, let's do 8 AM and there you go. Well, the tool is called Reclaim.AI and it's smart scheduling because it does a traditional, you know, scheduling but then it says it's then has the ability to help you with your habits. So if you struggle for example if you know I want to have a 30 minute lunch every day, you can go ahead and do that. And what it will do is it will put in it will find 30 minute chunks. But if an appointment comes in that you say is more important by using some rules, it will then move it around for you, or it's going to say, you know what, you're just not getting lunch today so you can put in habits. But now they just released the ability for priority. So you can have different scheduling links. And so I have a high priority one. So, you know, for example. Gordon well if he wants to meet me with the high priority so he gets a different link and it will say, you know what, this anything from this link trumps everything else and it will, it will start moving things around to give them priority.
Laura Mac
I love that.
Wolfgang Croskey
Yeah. And then you can do you can take your your task list. Let's say you use like Google task lists you can have it automatically go in there. So you say, you know, this task needs to be done by the 23rd and I need 30 minutes so it finds it. But then as things trump it, it will move it around. But eventually it gets to the point whereit says, you know what, you're out of moving time. This is stuck. Now, in order for you to hit this deadline.
Laura Mac
It's it's amazing how many solutions are sort of that you didn't even know it was a problem. I get it. So and I guess with solutions, you're creating more problems sometimes. Yeah. So that's a good transition point of let's talk about mistakes and maybe what do you think property managers are vulnerable to right now when they're bringing in some of these solutions in their businesses?
Wolfgang Croskey
I think what they're vulnerable for or towards is that AI is going to fix their problems. And I talked about this in the webinar, but the reality is if you don't have your policy and your procedure and your processes, there is no tool on earth that's going to be able to save your bacon. You got to roll up your sleeves and you got to get through that. And I think a lot of times, myself included, we try to find technologies that can avoid us, you know, that we think is going to voice from having to do that work, that initial work. You know, you look at McDonald's, right, At one point, some team had a roll up their sleeves and make the process of how to build the Big Mac. And it probably took quite a while to do that. But now that it's done, they haven't changed the Big Mac for at least 40 years. I mean, it has, I think, gotten smaller and it went from that special tray that you flipped over. But it's still the same nasty hamburger. Right.
Laura Mac
It's amazing, though, You know, you so you get.
Wolfgang Croskey
So that they built that process and that is now, you know, their processes. They have an international brand. So whether you want to be an international brand or just stay, you know, a small 200 door, 100 door company, doesn't matter. You got to have those policies and processes. So quit thinking that technology is going to get you to avoid that. Now, these tools can probably speed things up. Like honestly, now I think about it after this. I'm going to ask ChatGPT, hey, I need a process for collecting late rent. I'm just going to see what it spits out and then, you know, go from there. So these tools, I think, can help that work, but that work just has to be done. You cannot avoid it.
Laura Mac
What are other examples?
Wolfgang Croskey
Late rent move ins, move outs, lease renewals, renewals, management contracts, adding/removing tenants. Well, gosh, there's, you know, tenants that claim mold. There's adding removing pets, there's evictions. I mean, yes, we probably have you know, between 30 and 40 processes when they actually look at… well when they say, we only have like four now. You don't so like when they say, oh, we want to onboard, your onboarding process really is onboarding an owner, onboarding the property. If it's multifamily, you then have to onboard each unit. And then if they're tenant occupied, you got to onboard those tenants. So that's potentially for processes. And if you just have one process that means you can't do anything about the tenant till you get all these other stages done. So you actually want to have those for and run them simultaneously so that you can get that done.
Laura Mac
And in the AI. So if that's not in order, it's just going to be it's going to be a magnifying glass over a pimple, like you're going to be able to see everything or the Roomba in your example.
Wolfgang Croskey
Right. Spreading that to everywhere.
Laura Mac
Exactly. However, what I'm hearing you saying is we can actually just identify where what's missing and then go to ChatGPT or wherever it might be and and just start to get the ideas going, start the sorry, the systematizing and the procedures.
Wolfgang Croskey
Right. And so I think sometimes, you know, companies that I've helped, they're, you know, they know their steps, but they also know like, well, this is where we communicate with the owner. Okay, well, let's build the template. And then they're just like, I don't know what to write. I don't Oh, okay. So if building those template emails or text messages is the issue, then that's maybe where you can use a tool. It's great when these are tools to help you with that. Say, Hey, I need to write an email that's going to go to owners letting them know that their tenant's rent is late. We're working on it, but I want it to keep it to 200 words or whatever, right? And so now it spits it out. You spend a couple of minutes tweaking it, but I bet that whatever that tool spits out is at least 80% done, if not closer. Right. And so it saves you time. So if creating your communication templates is what's holding you up, then use a tool to help you there. But at the end of the day, you got to get those processes assuming you have processes and they're pretty rock solid. The other areas I can see mistakes taking place is an overreliance on technology and not checking in to make sure that, you know, technology is working like it's supposed to, or just assuming that whatever it spits out is right, you know? Well, the first three were really good. So I'm just going to assume every other thing that the AI tool spits out is great. You got to check it to make sure it's legal in your area. So when you are one thing I have found when asking these tools that create some drafts is always throw in the state that you're in. And it quite often I know for California it has included sections of California tenant, landlord law. I’m no lawyer, but you know, it seems pretty accurate. So definitely try to make your prompts as specific as possible, because if you just say writing email template for an owner saying rent’s late, it's going to be pretty generic, you know? So try to make those prompts. What tone, etc. So make sure that what you're getting from the tool is legal for your area. Don't just assume that it's from the internet. It must be right. So I think that's one mistake. The other one is having so many tech tools. Nobody on your team really knows what the heck is going on. So trying to reduce your tech stack as much as possible is really important because if every tool you have is dinging and giving you reminders, it's just like, Yeah, how do you work? So my recommendation is as you try these new tools, you just try them. And as you feel confident that you know what I think this is going to help look at is there a tool that we can replace this with? You know, this is a newer version, let's get rid of that one, etc. But really, do your team the justice and what they deserve by providing them training, providing them opportunities, not just say, okay, starting tomorrow, we're using, you know, Jasper, have a nice day. You know, really do some training, a great tool that's not AI is Lume, you know, doing screen recordings and building a library of training is a great, great thing, which you could do. Lume does provide transcripts of the videos. You could take those transcripts and say, Hey, ChatGPT, could you write me a summary of this and it will do it. And now you can put that summary in your your email.
Laura Mac
I mean, for me it's definitely a jump start because I think you said it before, the hardest thing sometimes is just getting started. And especially if you're at the top or if you're a solopreneur, it can be very lonely. So if you don't have a thinking partner to bounce it off of, AI is almost the thinking partner where it can at least it can be your sounding board, it can get you started and then you clean it up from there. So yeah, once you get into it, it's not as intimidating. But I also love you just have to you have to check because you can't just rely on everything it says it is. It is biased. I think as we talked about before, and it's going off of information that isn't it's as smart as the information that it's given.
Wolfgang Croskey
Yeah, I wouldn't say that AI is bias. It's the data that was put in the data set or the language model, I think is what they were saying. Whatever is put into that, whatever language was put in there is what it's going to use. So if you only put, let's say, pro landlord language in there, that's what it's going to go off of or if you only have pro tenant. So there are some AI tools right now that for the legal side because do you think lawyers like writing contracts? No, they need tools too. So I forget what it's called, but I saw it in my Facebook stream. But basically it will write contracts for you and then it will take the legalese paragraphs and you can say, Hey, can you write a summary of this one that I can give to the client so they understand what this means. And so I think like leash generation and stuff like that, if you start filling it full of good leases, then it can help do that, you know?
Laura Mac
So yeah, and just to comprehend them as well, I can summarize. Yeah, I love it. So let's talk about that's a lot about what's happening right now where you can use it, where you can apply it. There's a lot of areas in our industry and that we touched on that property managers are involved with that. AI isn't directly involved right now. So in those areas I'm thinking in the future, do you have any predictions about where you think I might impact the industry in the future?
Wolfgang Croskey
I think so. Right now all the AI is around language because I think it's probably easier in my own opinion. I think the next step is going to be the math and the number side and being able to look at your numbers, your portfolio, financials, etc. and start making recommendations off of that I think is where the next step will be on maybe how to be more profitable or hey, you know, we notice that this segment of properties over here is not performing to the same level of here. And we think it could be because of these three reasons. I think that's the next step. If I were to take a stab at it, because the last area which Ray actually said here too, is the maintenance side, because it just it's a beast. There's a reason why nobody has really fully nailed down maintenance. There's just so many variables. And, you know, one off things that it's hard to get a machine to to learn that, you know, for example, work orders come in and, you know, the tenant says, oh, my toilet's leaking. Well, is it leaking out the floor? Is it leaking underneath? Is it just running? So there's three variables right there. Oh, is it a low flow toilet, Is it not a low flow toilet? There's variables there, you know, I mean, there's just all these things that can be going on that make maintenance hard. So I think that maintenance is going to be later in life. I think the next step is going to be around financials and looking at basically spreadsheet data and making recommendations from that.
Laura Mac
And it has to be given the right data. So having your half in order first before AI can help you comes into play there.
Wolfgang Croskey
Yeah. And I think that's what's going to make some of these larger property management softwares more valuable is they're the holder of the data. So for example, if I was a developer and said, Hey, I want to build AI, that helps property managers price their rentals, I only need to go to like three software companies. They're the holders of the data right, you’ve got Appfolio, Propertyware and you know, maybe go to, uh my mind's gone blank.
Laura Mac
Yardi?
Wolfgang Croskey
Yeah Yardi ecosystem right. So if I go to just those three, that would probably give me the best data possible. Right. And so those companies I think know that. So they're either going to come up with their own API, or they're going to sell their data that would be like real to write, they're going to write, or they're going to sell that data.
Laura Mac
So very interesting stuff.
Wolfgang Croskey
That's really according to Wolf. That's according to my own opinion.
Laura Mac
That's all it is right now is predictions.
Wolfgang Croskey
I think next step is AI using spreadsheets, which some of these tools already do. So, for example, if you aren't really good with like formulas in Excel, ChatGPT, some of the others I've heard are really good. There's also Excel buddy. Hold on.
Laura Mac
I heard you can enter in, in ChatGPT, I don't know, like when I saw you enter in that code, it kind of blew my mind. Like I think I can populate the Excel sheet. I don't know.
Wolfgang Croskey
So I don't know if it's populates that but I’ve haven’t as yet experiment with it. We say, Hey, I have a spreadsheet that, you know, has this information I need. I need the formula on how to get, you know, rows A B and C, I need the average of rows A, B, and C. Now that's obviously a really simple job. Sure, it says no problem. Here's how you do it. Oh, can you tell me how to do that in Google sheets? Because sometimes those formulas are differences you got here. You go in and it tells you exactly the other tool is called in. Again, not sure if this is going to be considered AI or not, but Excelformulabot.com. Yeah so you explain what you want.
Laura Mac
Oh neat.
Wolfgang Croskey
And then it tells you okay this is what you need to spit in for your formula and it does it for Excel and Google sheets.
Laura Mac
Because you know there's a way to do it. You just don't know how to do it.
Wolfgang Croskey
Yeah, like I can tell you, like, this is what I want. It's no different than Google Translate. Take English into Excel for me. So for example, coming for it is a AI powered Excel in Google sheets. So it's on the internet. So here's an example of what they can, you know, draw. Yeah, a hard formula. Extract the fourth word in A1 only when cell B1is greater than 100 and when C1 starts with the word hello and ends with the word goodbye and there's the formula.
Laura Mac
Wow. Okay, So yeah, that's my next rabbit hole. I'll be getting into that because I love Excel and I love Sheets. However, I know it's power and I know that I'm harnessing an eighth of it.
Wolfgang Croskey
So, yeah, it would be fun to compare the power of Excelformulabot with ChatGPT.
Laura Mac
That name.
Wolfgang Croskey
Yeah it’s a tongue twister. How many chats can a chat bot chat? If a chat bot did chat bot.
Laura Mac
So I only have one more question for you and I can maybe I'll ask you if there's anything else after. But it goes back to the guardrails which I think we've talked about before. So we want to make sure that with all of these new technologies and these things coming in, that PMs not only survive, you know what I think some people are worried about, but they thrive. And correct me if I’m wrong, no one's worried about that, but I feel like there were some questions around, you know, can I do a this job, you know, and so, is there anything to be scared about there? Maybe it is a question in itself. But then how can we make sure that PMs thrives when all of this new technology enters?
Wolfgang Croskey
Yeah. So I think there is something to be scared of right now if you're not using these tools for your marketing, you're going to get blown out of the water, right? Because that's the game the bar just got raised on, you know, really, there's no excuse now to have not have a blog post every week. Like it literally takes like 3 minutes. Is it an award winning blog post? Absolutely not. But you're not trying to get subscribers. You're trying to win the SEO game, right? SEO is about content and time on site. Like, you're competing. So you can’t tell me Zillow and Redfin aren't using these tools to build content. You better believe they are. Yeah. All these tech companies that are laying everybody off. I wonder why? Because they got an AI that can do some of these jobs, right? Maybe they over hired, you know, I don't know. But there is no reason not to be cranking out good content at the moment. So if you're not doing that, how is your website? How are people going to find you? How are they going to how's your website going to be sticky where you know, people are staying on it for a long period of time? Because that's how Google determines whether you're an authority for that topic or in that area. So you got to be using these tools. Otherwise you're going to be doing it yourself and or you're gonna be paying somebody to do it. And I guarantee you, most companies now that say, Oh, we write you blog posts are for sure going to tools like this and reselling it. So I'm not set. So I think there is something to be worried concerned about. And the concern is that the speed at which changes are taking place is getting faster and faster and staying current is really important. Can I replace a property manager? No, because at the end of the day, what is a property manager is hired for is to provide solutions for crazy problems? And that's what we do. But if your whole day is filled with all this admin work, how are you going to have the energy and time to solve crazy problems? So use these tools to unload as much admin stuff as possible so you can really focus on the property managers true value proposition, which is solving crazy problems and helping owners make money. And you get hired to do that.
Laura Mac
Yeah. Give an example of how maybe you and your team have have leveraged the new time that you've gained from using AI.
Wolfgang Croskey
I think I showed this in the webinar, but now the time that we have our property managers, they now call an owner every day just, Hey, how's it going? Because if the call is just around, anytime we call an owner, it's something's broken and I need money. Do you think they're going to want to take our call or talk to us or great feelings about us? Absolutely not going, oh my gosh, You know, so now it's just checking in. It's maybe 5 to 10 minutes on that phone call. Now, not extremely long, but it helps build our relationship in that time. Because we've unloaded other things on to tech. We also have extended that same concept to our resident coordinator, who is a remote team member in Nicaragua. He calls one tenant a day and just checks in, Hey, how's life going? And we've been able to learn quite a bit from that. We've been doing this now for about actually March is when we rolled it out. So we're coming up on one year of being able to to do that. So I think that's huge.
Laura Mac
As a resident, I'm a renter myself. I just wish my property manager would check in because there's stuff that I'm not putting in the maintenance report. I'm just being honest. Yeah, no, but if they call it oh, the tree fell down out back too. So, you know, it's just like so there's some of those just so, you know, things that will, I'm sure, come up.
Wolfgang Croskey
And it's timing so much about the, you know, just so you know, it's having that relationship because here's the reality. It's going to happen. Your property manager is going to make a mistake. Well, if you now have a relationship with them, they've checked in with you and they make that mistake, you're willing to give them a little bit more grace for it. And maybe, you know, if you make something out right there that yeah, I know them. We just talked about our kids soccer game two months ago, right? So there's huge dividends that can be paid forward when you have that relationship. And same with the owner. Now they know that you're human, you make a mistake, they're less likely to go crazy on you. But if all they're getting are auto created emails, that's their only interaction with you. You don't have a relationship with that client. And I would say that you're still in that transactional type of business relationship. Checking in with your tenants has turned couple of tenant to buyers for us.
Laura Mac
Oh, that's fantastic.
Wolfgang Croskey
Like, hey, yeah, you know, things are going well. We actually been thinking about, you know, would this owner like to sell their house or whatever? Sure. And then we get them in there. If we, if we only interacted with that tenant at the six month inspection and the renewal time period, only twice a year, more than likely they're going to go to their friend or some other agent that sends them a postcard and go with them. So unloading these tasks is going to help you create more relationships. It's kind of funny. You need AI and tech to help build better relationships, but it's true. That's the truth.
Laura Mac
Yeah, I love it. Is there anything else?
Wolfgang Croskey
I think as far as guardrails, I have seen some companies where the owner had a trusted employee. That employee was in charge of their Zapier, all their tech. And then for whatever reason, that employee is no longer with the company and now the owners like, yeah, I don't really know how things work or I think that they've somehow set up Zapier. So all the leads are now going to them at their new company and not to us. I mean, I've seen some crazy stuff. So as you use these tools, you don't need to be the expert on how the tool works. You don't even need to be the person who builds the tools, but you better have control of them and know how to troubleshoot them. Because if that employee leaves and they've done some stuff, it can be a pretty serious problem. You know, I would put out the same level as an employee that's left and they have the user and password to the online banking. AI to me, it's on the same level. So set up some safety measures so that you can't be locked out of your tech and that the tech can't work against you. And the other guardrail is to know exactly what tech your employees using so that you know exactly what's going on, where that information is housed. Because if you are dragged into court for something and the employee's been doing everything on their personal phone using some new tech tool, that phone is now discoverable. And that could be very problematic. So as an owner or even as a manager, you need to know what tech the employees are using and what devices it's on because that can have implications way down the road about things.
Laura Mac
Fantastic insights.
Wolfgang Croskey
Yeah.
Laura Mac
Wow. Well, I think that's a wrap on our our part two hour of Wolfgang AI.
Wolfgang Croskey
Yeah that's a scary thought That's I just I mean there's there's so much stuff out there trying to keep track of every new tool, it’s impossible. I think some of the social media groups are a great way to kind of treat them as a filter on what's getting traction, what's not. People asked about how do you how do you know what tool to use? And I think it's just listen to your peers, go to conferences, but you can't be afraid to try things because the speed at which change is happening is logarithmic and if you just sit, you'll be left in the dust.
Laura Mac
Well said.
Andrew Smallwood
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